ANZ Retail Media 
State of Play 2026

Retail media has become one of the most important growth conversations in retail. 

Investment is increasing, capabilities are evolving, and retailers are building new revenue streams. But where does the industry actually stand today?  

To answer that question, we've partnered with NORA and Broadsign to gather perspectives from more than 60 retailers, brands and industry practitioner across Australia and New Zealand in 2026. 

WHY THIS REPORT MATTERS 

As India’s digital media and retail ecosystems accelerate, brands that continue to treat commerce and media as separate workflows risk fragmented experiences, rising costs, and missed growth. 

This whitepaper provides a clear framework to help brands move from siloed execution to a connected, commerce-first strategy and learn how to: 

• Follow the real shopper journey, not just channel plans

• Turn commerce signals into smarter targeting, creative, and investment decisions 

• Connect media spend to measurable, incremental business outcomes across the funnel 

• Build a cross-channel, full-funnel strategy powered by commerce intelligence  

Where retail media growth is really coming from  

The measurement and incrementality challenges still holding the industry back

Ownership and capability gaps retailers are navigating

The growing divide between emerging and mature retail media networks

What's needed to unlock the next phase of growth