You need audiences built for the way we shop today  

Consumers just don't shop like they used to. 

Shoppers today jump from platform to platform—spotting a product on Instagram, searching for it on Google, reading reviews on Reddit, and maybe even taking a break before rediscovering it while reading the news. 

To stay competitive in the midst of this complexity, marketers need to diversify their ad investments across different platforms to meet customers wherever they are in their journey. 

That’s where commerce audiences come in.

You need audiences built for the way we shop today  

Why performance marketers choose Criteo  

AI built to drive outcomes, not just optimize clicks  

Criteo AI is trained on real shopping behavior, not proxy signals, to predict what people will buy.  

By combining machine learning, deep learning, and generative AI, Criteo continuously optimizes who to reach, when to engage, and what to show so every moment drives stronger performance. 

Turn every stage into a growth driver  

Today’s shopper journey isn’t linear, and strategies focused on a single stage miss opportunities.   

Criteo connects discovery, acquisition, and retention into one continuous approach, helping you find new customers, convert faster, and increase lifetime value.  

One strategy across every channel 

Disconnected channels lead to wasted spend and inconsistent performance. Criteo unifies activation across open web, social, video into one coordinated strategy—using shared data and real-time optimization to improve results at every touchpoint.  

Proof you can measure

Get clear, full-funnel visibility into what’s working, so you can invest where it matters most. 

Proven impact: 

• +22% revenue with commerce-driven recommendations 

• +20% CTR with AI-optimized creative 

• +37% more new customers on acquisition campaigns

Why performance marketers choose Criteo  

AI built to drive outcomes, not just optimize clicks  

Understand the incremental impact of your campaigns on your business with full funnel reporting through to the final sale.

Turn every stage into a growth driver  

Criteo excels in understanding online buyer behavior, offering a global Commerce Media technology platform for 725M daily users. 

One strategy across every channel   

Focus on relevant and suitable environments that allow you to scale your message while keeping your brand safe.

Proof you can measure

Our unique technology generates real-time ads personalized for every individual.

Whether you need help with strategy, creative, or technical issues, we're here to provide the resources and support you need to achieve your advertising goals.

Criteo AI is trained on real shopping behavior, not proxy signals, to predict what people will buy.  

By combining machine learning, deep learning, and generative AI, Criteo continuously optimizes who to reach, when to engage, and what to show so every moment drives stronger performance.  

Today’s shopper journey isn’t linear, and strategies focused on a single stage miss opportunities.   

Criteo connects discovery, acquisition, and retention into one continuous approach, helping you find new customers, convert faster, and increase lifetime value.  

Disconnected channels lead to wasted spend and inconsistent performance. Criteo unifies activation across open web, social, video into one coordinated strategy—using shared data and real-time optimization to improve results at every touchpoint.  

Get clear, full-funnel visibility into what’s working, so you can invest where it matters most.  

Proven impact: 

• +22% revenue with commerce-driven recommendations 

• +20% CTR with AI-optimized creative 

• +37% more new customers on acquisition campaigns