You need audiences built for the way we shop today  

Consumers just don't shop like they used to. 

Shoppers today jump from platform to platform—spotting a product on Instagram, searching for it on Google, reading reviews on Reddit, and maybe even taking a break before rediscovering it while reading the news. 

To stay competitive in the midst of this complexity, marketers need to diversify their ad investments across different platforms to meet customers wherever they are in their journey. 

That’s where commerce audiences come in.

You need audiences built for the way we shop today  

Why Criteo Audiences

AI that finds your next best customers  

Criteo AI analyzes real-time shopping signals to identify and activate high-intent audiences. Reach the users most likely to convert, without manual segmentation or guesswork.  

Activate across the full-funnel journey  

Engage the right audiences at every stage. Criteo evolves audience signals in real time, so you’re always reaching high-intent shoppers as they move through discovery, conversion, and beyond.  

A unified cross-channel strategy  

Performance you can prove  

Optimize toward real business outcomes like new customers, conversions, and revenue. With predictive optimization and continuous learning, every campaign is built to deliver measurable results.  

Apartments.com partnered with Criteo to grow and convert high-intent renter audiences across the funnel. Using lookalike modeling, automated prospecting, and retargeting, they reached new renters, engaged in-market users, and reactivated site visitors—all powered by Criteo’s commerce data and AI.  

How Apartments.com scaled high-quality renter audiences

Proven results

Increase in site visits

Growth in audience reach

+101%

-41%

Lower cost per visit

+158%

Why Criteo Audiences

AI that finds your next best customers 

Understand the incremental impact of your campaigns on your business with full funnel reporting through to the final sale.

Activate across the full-funnel journey  

Criteo excels in understanding online buyer behavior, offering a global Commerce Media technology platform for 725M daily users. 

A unified cross-channel strategy  

Focus on relevant and suitable environments that allow you to scale your message while keeping your brand safe.

Performance you can prove  

Our unique technology generates real-time ads personalized for every individual.

Whether you need help with strategy, creative, or technical issues, we're here to provide the resources and support you need to achieve your advertising goals.

Criteo AI analyzes real-time shopping signals to identify and activate high-intent audiences. Reach the users most likely to convert, without manual segmentation or guesswork.  

Engage the right audiences at every stage. Criteo evolves audience signals in real time, so you’re always reaching high-intent shoppers as they move through discovery, conversion, and beyond.  

Break down silos with a connected strategy that dynamically allocates spend across channels like web, app, CTV, and social. Reach shoppers seamlessly with coordinated messaging and drive more efficient performance at scale.  

Optimize toward real business outcomes like new customers, conversions, and revenue. With predictive optimization and continuous learning, every campaign is built to deliver measurable results.